Flyer

This promotional flyer was designed for my Professional Practices in Graphic Design class to raise awareness about a fictional Clean Water Initiative, encouraging families and local volunteers in Mexico to get involved. The main goal was to communicate the message in a clear and welcoming way.

With that in mind, I decided to use culturally relevant colors and imagery that reflect community life, and focused on hierarchy, contrast, and scale to guide the viewer from the headline to the main image and then to the call to action. This structure helped ensure the message was easy to follow while still creating visual impact.