Form

This three-part form and logotype were designed for my Advanced Type and Layout class. The client was a fictional specialty cake company, and the body copy was provided by the instructor.

For the form, which was the main part of the project, I focused on using typography to establish hierarchy and facilitate readability, since the goal was to make the information easy to follow while keeping the layout consistent and functional. As for the logotype, I used typography only, based on the name Specialty Cake Company or Specialty Cake Co. The intent was to keep it simple and aligned with the overall system so it would work with the form rather than compete with it.