Newspaper Ad
Newspaper ad designed to promote hotels where you can sleep under the stars.
This newspaper ad was designed for my Advanced Type and Layout class. The goal was to promote hotels where guests can sleep under the stars. With that in mind, I wanted the design to feel atmospheric and immersive, reflecting the experience of being outdoors at night.
For this project, I structured the layout around a vertical flow, using circular image frames and connecting lines to guide the reader’s eye through different locations around the world (like a constellation). The dark background and limited color palette help create a nighttime mood, while contrast and typographic hierarchy make the hotel names, ratings, and prices easy to distinguish. Overall, I focused on balancing expressive typography with structured layout choices.